Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

Contributor(s): Series: Market research in practice seriesPublication details: London ; Sterling, Va. : Kogan Page, 2004.Description: xv, 288 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:
  • 658.8/34 22
LOC classification:
  • HF5415.5 .C6625 2004eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10084448

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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