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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Publication details: Hoboken, NJ : Wiley, c2004.Edition: 3rd edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN:
  • 0471230626
Subject(s): LOC classification:
  • HF1416.K68 2004
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