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The brand mindset [electronic resource] : five essential strategies for building brand advantage throughout your company.

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Publication details: London : McGraw-Hill, 2000.Description: xxiii, 277 pSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10152705

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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