The future of advertising [electronic resource] : new media, new clients, new consumers in the post-television age / Joe Cappo.

By: Contributor(s): Publication details: Chicago, Ill. : McGraw-Hill, 2003.Description: xi, 260 p. ; 22 cmSubject(s): Genre/Form: DDC classification:
  • 659.1 21
LOC classification:
  • HF5821 .C32 2003eb
Online resources:
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10152971

Includes bibliographical references (p. 251-253) and Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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