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Information marketing [electronic resource] / Jennifer Rowley.

By:

Rowley, J. E

Contributor(s):

ebrary, Inc

Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : ill. ; 24 cmSubject(s):

Genre/Form:

Electronic books.

DDC classification:

025.04068/8 22

LOC classification:

HD9999.I492 R69 2006eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10211025

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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