Includes bibliographical references and index.

Introduction: foolish money ripe for the taking -- The mysterious cash-makers -- Getting to know the company's customers -- The company's suppliers -- The subject under investigation: product -- The scene of the drama: plant & periphery -- Whodunit-- putting it all together -- Picking stocks to sleuth -- Sleuthing bloopers' two cautionary tales -- Epilogue: case closed -- Appendix 1: Where to get public info: What everyone else knows -- Appendix 2: If you can do stocks by numbers, why not novels? Efficient literary theory vs. efficient market theory.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.