Normal view MARC view ISBD view

What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

By:

Contributor(s):

Publication details: Armonk, N.Y. : M.E. Sharpe, c2003.Edition: 2nd edDescription: xxiii, 308 p. : ill. ; 24 cmSubject(s):

Genre/Form:

DDC classification:

LOC classification:

Online resources:

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book	Strathmore University (Main Library) Online Resource		Link to resource	Not for loan

Total holds: 0

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

here