Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.

By: Contributor(s): Publication details: Santa Monica, CA : RAND Corporation, 2007.Description: xxvii, 211 p. : ill. ; 23 cmSubject(s): Genre/Form: DDC classification:
  • 355.4 22
LOC classification:
  • U27 .H45 2007eb
Online resources:
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Item type Current library Call number URL Status Date due Barcode Item holds
E-Book E-Book Strathmore University (Main Library) Online Resource Link to resource Not for loan
Total holds: 0

Includes bibliographical references (p. 189-211).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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