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Guide to business planning [electronic resource] / Graham Friend and Stefan Zehle.

By:

Friend, Graham

Contributor(s):

Publication details: London : Economist in association with Profile Books, c2004.Description: 281 p. : ill. ; 27 cmUniform titles:

Economist.

Subject(s):

Business planning

Genre/Form:

Electronic books.

DDC classification:

658.4012 22

LOC classification:

HD30.28 .F747 2004eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Summary: This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10210696

At head of title: The Economist.

Includes bibliographical references and index.

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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