Best practices in marketing with email newsletters (Record no. 77976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01689nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10035715 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260707174424.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090803s2002 riua s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781932353013 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)646715171 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .B47 2002eb |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 77976 |
| -- | 65122 |
| 245 00 - TITLE STATEMENT | |
| Title | Best practices in marketing with email newsletters |
| Medium | [electronic resource] : |
| Remainder of title | for marketers and publishers / |
| Statement of responsibility, etc | editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Portsmouth, R.I. : |
| Name of publisher, distributor, etc | MarketingSherpa, Inc., |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Practical know-how & case studies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Palo Alto, Calif. : |
| Agency responsible for reproduction | ebrary, |
| Date of reproduction | 2009. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 38772 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic mail systems. |
| 9 (RLIN) | 4613 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 9 (RLIN) | 190 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yudkin, Marcia. |
| 9 (RLIN) | 103702 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gutzman, Alexis D. |
| 9 (RLIN) | 103703 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holland, Anne. |
| 9 (RLIN) | 103704 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ebrary, Inc. |
| 9 (RLIN) | 191 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/strathmore/Doc?id=10035715">http://site.ebrary.com/lib/strathmore/Doc?id=10035715</a> |
| Public note | An electronic book accessible through the World Wide Web; click to view |
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