The one to one future : (Record no. 53577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01741pam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120512172805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930607s1993 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93021615 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0385425287 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127.P47 1993 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 53577 |
| -- | 53577 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peppers, Don. |
| 245 14 - TITLE STATEMENT | |
| Title | The one to one future : |
| Remainder of title | building relationships one customer at a time / |
| Statement of responsibility, etc | Don Peppers and Martha Rogers. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Currency Doubleday, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 443 p.; |
| Dimensions | 20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents |
| 519 ## - | |
| -- | Chapter 1: Back from the future;<br/>Chapter 2: Share of Customer, Not share of market;<br/>Chapter 3: Collaborate with your customers;<br/>Chapter 4: Differentiate customers, not just products;<br/>Chapter 5: Economies of scope,not economies of scale;<br/>Chapter 6: Manage your customers, not just your products;<br/>Chapter 7: Engage your customers in Dialogue;<br/>Chapter 8: Take products to customers, not customers to products;<br/>Chapter 9: Make money protecting privacy, not threatening it;<br/>Chapter 10: Society at Light speed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Martha, |
| Dates associated with a name | 1952- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| -- | GN |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Public note | Collection code | Not for loan | Shelving location | Koha item type | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17/01/2011 | 79060 | 17/01/2011 | SUF3 | Strathmore University (Main Library) | HF5415.127.P47 1993 | 17/01/2011 | SUF Donation 3 | Open Shelf | BOOK | Strathmore University (Main Library) |