Ketepa targets Ksh 90 billion youth market segment (Record no. 40361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00999nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120511133733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090714t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaSUL |
| Modifying agency | KE-NaSUL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 40361 |
| -- | 40356 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Choto, Kingori |
| 245 ## - TITLE STATEMENT | |
| Title | Ketepa targets Ksh 90 billion youth market segment |
| Statement of responsibility, etc | Kingori Choto |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Name of publisher, distributor, etc | Financial Post Ltd. |
| Date of publication, distribution, etc | May 5-11 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.19, The Financial Post, May 5-11 2008 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Ketepa is seeking to consolidate its position in the tea market with the introduction of "iced tea", a new product aimed at the growing youthful market. The youth market segment wants something that is trendy, modern and aspirational<br/>The country produces about three hundred million kilograms of tea annually of which 95 per cent is exported . Kenya could do better if it strives to add value to primary commodities like tea which would amplify the country's foreign exchange earnings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| -- | RG |
No items available.