A Location-Based Service Mobile Marketing Model for Small Businesses: (Record no. 308696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141107124045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141107b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaSUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kipkoech B., Brian |
| 245 ## - TITLE STATEMENT | |
| Title | A Location-Based Service Mobile Marketing Model for Small Businesses: |
| Remainder of title | a case of Nairobi |
| Statement of responsibility, etc | Brian Kipkoech Birir |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Name of publisher, distributor, etc | Strathmore University |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 72 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Location-based service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | mobile marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | small businesses |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile web |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dr. Reuben O. Marwanga |
| Relator term | Supervisor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://examsbank.library.strathmore.edu.ezproxy.library.strathmore.edu/xmlui/bitstream/handle/123456789/2323/A%20Location-Based%20Service%20Mobile%20Marketing%20Model%20for%20Small.pdf?sequence=1">http://examsbank.library.strathmore.edu.ezproxy.library.strathmore.edu/xmlui/bitstream/handle/123456789/2323/A%20Location-Based%20Service%20Mobile%20Marketing%20Model%20for%20Small.pdf?sequence=1</a> |
| Link text | Click here to access full text |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Initials | RC |
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