How to diffrentiate and sell premium products. (Record no. 158880)

MARC details
000 -LEADER
fixed length control field 00767nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120511184725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110531t xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency KENaSUL
Transcribing agency KENaSUL
Modifying agency KENaSUL
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 158880
-- 130132
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Githinji, Herman
245 ## - TITLE STATEMENT
Title How to diffrentiate and sell premium products.
Statement of responsibility, etc Herman Githinji.
300 ## - PHYSICAL DESCRIPTION
Extent 4pg
Other physical details Marketing Africa April-May 2011
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note -
519 ## -
-- While the relationships between price and volume sales remain true, there are many other price notions that are wrong. the notion for example that price is the only consideration for a purchase is not only absurd but also false......
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Premium products
Topical term following geographic name as entry element Relationship between price and volume sales.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
-- ES

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