Marketing to Hispanics (Record no. 148388)

MARC details
000 -LEADER
fixed length control field 01254nam a2200325Ia 4500
001 - CONTROL NUMBER
control field ebr10118536
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051116s2006 ilu sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2005033589
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1419502786
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)647481184
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33.U6
Item number S66 2006eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80089/68073
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 148388
-- 119640
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Soto, Terry J.
245 10 - TITLE STATEMENT
Title Marketing to Hispanics
Medium [electronic resource] :
Remainder of title a strategic approach to assessing and planning your initiative /
Statement of responsibility, etc Teresa J. Soto.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Dearborn Trade Pub.,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 259 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hispanic American consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/strathmore/Doc?id=10118536">http://site.ebrary.com/lib/strathmore/Doc?id=10118536</a>
Public note An electronic book accessible through the World Wide Web; click to view

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