Public information campaigns & opinion research [electronic resource] : a handbook for the student & practitioner /

Public information campaigns & opinion research a handbook for the student & practitioner / [electronic resource] : Public information campaigns and opinion research edited by Hans-Dieter Klingemann and Andrea Röemmele. - London ; Thousands Oaks : SAGE, 2002. - xiv, 193 p. : ill. ; 24 cm.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.



GBA0-Y9447


Advertising, Political.
Political campaigns.
Public opinion polls.
Communication in politics.
Advocacy advertising.
Advertising campaigns.


Electronic books.

JF2112.A4 / P83 2002eb

659.1/932

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