Strategies that win sales [electronic resource] : best practices of the world's leading organizations /

Marone, Mark D.

Strategies that win sales best practices of the world's leading organizations / [electronic resource] : Mark Marone and Seleste Lunsford. - Chicago : Dearborn Trade Pub., 2005. - xxi, 249 p.

Includes bibliographical references and index.

Challenges facing today's sales organizations -- Expanding multi-channel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Re-skilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Sales management.
Selling.
Customer relations.
Communication in marketing.


Electronic books.

HF5438.4 / .M37 2005eb

658.8/02

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