Behavioral pricing

Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell. - Bradford, England : Emerald Group Publishing, c2004. - 76 p. - Journal of Product & Brand Management. No. 6 ; Vol. 13 . - Journal of Product & Brand Management. No. 6 ; v. 13. .


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




New products--Marketing.
Pricing.


Electronic books.

HB221 / .B44 2004eb

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