Internal marketing

Internal marketing directions for management / [electronic resource] : edited by Richard J. Varey and Barbara R. Lewis. - London ; New York : Routledge, 2000. - xvii, 311 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--Management.
Marketing channels.
Market segmentation.


Electronic books.

HF5415.13 / .I577 2000eb

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