The idea of political marketing
The idea of political marketing [electronic resource] /
Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
- Westport, Conn. : Praeger, 2002.
- xx, 258 p. : ill. ; 25 cm.
- Praeger series in political communication .
- Praeger series in political communication. .
Includes bibliographical references (p. [221]-241) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Campaign management.
Marketing--Political aspects.
Electronic books.
JF2112.C3 / I34 2002eb
324.7
Includes bibliographical references (p. [221]-241) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Campaign management.
Marketing--Political aspects.
Electronic books.
JF2112.C3 / I34 2002eb
324.7