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How to think like the world's greatest marketing minds [electronic resource] /

Turner, Marcia Layton.

How to think like the world's greatest marketing minds [electronic resource] / Marcia Layton Turner. - New York : McGraw-Hill, 2000. - xvii, 190 p. ; 20 cm. - The leader's edge . - Leader's edge. .

Includes index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Subjects--Topical Terms:
Marketing.
Marketing executives--United States.
Businesspeople--United States.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .T774 2000eb

Dewey Class. No.: 658.8

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