Marketing to Hispanics

Soto, Terry J.

Marketing to Hispanics a strategic approach to assessing and planning your initiative / [electronic resource] : Teresa J. Soto. - 1st ed. - Chicago : Dearborn Trade Pub., 2006. - xii, 259 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Hispanic American consumers.
Marketing--United States.


Electronic books.

HF5415.33.U6 / S66 2006eb

658.80089/68073

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