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The 50 plus market [electronic resource] : why the future is age-neutral when it comes to marketing and branding strategies /

Stroud, Dick.

The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies / [electronic resource] : Dick Stroud. - London : Kogan Page, 2005. - xvi, 314 p.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Subjects--Topical Terms:
Marketing.
Market segmentation.
Older people.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .S77 2005eb

Dewey Class. No.: 658.802

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