The product manager's field guide [electronic resource] : practical tools, exercises, and resources for improved product management /
Gorchels, Linda.
The product manager's field guide practical tools, exercises, and resources for improved product management / [electronic resource] : Linda Gorchels. - New York : McGraw-Hill, c2003. - vii, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
New products--Marketing.
Electronic books.
HF5415.15 / .G635 2003eb
658.5
The product manager's field guide practical tools, exercises, and resources for improved product management / [electronic resource] : Linda Gorchels. - New York : McGraw-Hill, c2003. - vii, 228 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
New products--Marketing.
Electronic books.
HF5415.15 / .G635 2003eb
658.5