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Firebrands [electronic resource] : building brand loyalty in the Internet age /

Moon, Michael.

Firebrands building brand loyalty in the Internet age / [electronic resource] : Michael Moon ; with Doug Millison. - Berkeley, CA : Osborne/McGraw-Hill, 2000. - xviii, 318 p. : ill.

Includes index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

LCCN:

Nat. Bib. No.: GBA0-W9130

Subjects--Topical Terms:
Internet marketing.
Brand loyalty.
Brand choice.
Web site development.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265 / .M66 2000eb

Dewey Class. No.: 658.8/27

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