The brand mindset [electronic resource] : five essential strategies for building brand advantage throughout your company.
Knapp, Duane E.
The brand mindset five essential strategies for building brand advantage throughout your company. [electronic resource] : - London : McGraw-Hill, 2000. - xxiii, 277 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Product management.
Electronic books.
HD69.B7 / K63 2000eb
658.827
The brand mindset five essential strategies for building brand advantage throughout your company. [electronic resource] : - London : McGraw-Hill, 2000. - xxiii, 277 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Product management.
Electronic books.
HD69.B7 / K63 2000eb
658.827