Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place /
Hammond, James, 1952-
Branding your business promoting your business, attracting customers and standing out in the market place / [electronic resource] : James Hammond. - London ; Philadelphia : Kogan Page Limited, c2008. - xii, 255 p. : ill. ; 24 cm. - Sunday Times business enterprise series . - Sunday times business enterprise series. .
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
Electronic books.
HF5415.1255 / .H36 2008eb
658.8/27
Branding your business promoting your business, attracting customers and standing out in the market place / [electronic resource] : James Hammond. - London ; Philadelphia : Kogan Page Limited, c2008. - xii, 255 p. : ill. ; 24 cm. - Sunday Times business enterprise series . - Sunday times business enterprise series. .
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
Electronic books.
HF5415.1255 / .H36 2008eb
658.8/27