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Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation /

Helmus, Todd C.

Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation / [electronic resource] : Todd C. Helmus, Christopher Paul, Russell W. Glenn. - Santa Monica, CA : RAND Corporation, 2007. - xxvii, 211 p. : ill. ; 23 cm.

Includes bibliographical references (p. 189-211).

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Military art and science.
War--Protection of civilians.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: U27 / .H45 2007eb

Dewey Class. No.: 355.4

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