The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Publication details: New York : HarperBusiness, c1998.Edition: 1st edDescription: viii, 182 p. : ill. ; 22 cmISBN:- 0887309372
- Twenty-two immutable laws of branding
- HD69.B7R537 1998
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HD69.B7R537 1998 | Available | SUF Donation 3 | 77761 |
Includes index.
Table of contents
1. The law of Expansion;
2.The law of Contraction;
3.The law of Publicity;
4.The law of Advertising;
5.The law of the Word;
6.The law of Credentials;
7.The law of Quality;
8.The law of the Category;
9.The law of the Name;
10.The law of the Extensions;
11.The law of Fellowship;
12.The law of the Generic;
13.The law of the Company;
14.The law of Sub brands;
15.The law of Siblings;
16.The law of Shape;
17.The law of Color;
18.The law of Borders;
19.The law of Consistency;
20.The law of Change;
21.The law of Mortality;
22.The law of Singularity.
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