Includes bibliographical references and index.

Table of Contents

Chapter One: Introduction to research; Chapter Two: Scientific investigation; Chapter Three: The research process: the broad problem area and defining the problem statement; Chapter Four: The research process: theoretical framework and hypothesis development; Chapter Five: The research process: elements of research design; Chapter Six: Measurement of variables: operational definition; Chapter seven: Measurement: scaling, reliability, validity; Chapter Eight: Data collection methods; Chapter Nine: Experimental designs; Chapter Ten: Sampling; Chapter Eleven: Quantitative data analysis; Chapter Twelve: Quantitative data analysis: hypothesis testing; Chapter Thirteen: Qualitative data analysis; Chapter Fourteen: The research report

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.