Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

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Publication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: CDISBN:

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Reviews from LibraryThing.com: List(s) this item appears in: BCM1204 - PRINCIPLES OF MARKETING

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
CD-ROM	Strathmore University (Main Library) Open Shelf	CD	HF5415.13.M369 2008	Available	64945
CD-ROM	Strathmore University (Main Library) Open Shelf	CD	HF5415.13.M369 2008	Available	64920
CD-ROM	Strathmore University (Main Library) Open Shelf	CD	HF5415.13.M369 2008	Available	64898
CD-ROM	Strathmore University (Main Library) Open Shelf	CD	HF5415.13.M36 2008	Available	64927
BOOK	Strathmore University (Main Library) Open Shelf		HF5415.13.M369 2008	Available	34601

Total holds: 0

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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