Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
Publication details: Boston : Pearson, c2014.Edition: 7th edDescription: 619 p. : ill. ; 27 cmISBN:- 9780273791935
- 338.5024/658 23
- HD30.22.K39 2014
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Strathmore University (Main Library) Open Shelf | HD30.22.K39 2014 | Available | 91538 | ||||||||||||||
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BOOK
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Strathmore University (Main Library) Open Shelf | HD30.22.K39 2014 | Available | 91539 |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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