Pricing and revenue optimization [electronic resource] / Robert L. Phillips.
Publication details: Stanford, Calif. : Stanford Business Books, 2005.Description: xii, 355 p. : illSubject(s): Genre/Form: DDC classification:- 658.15/54 22
- HF5416.5 .P457 2005eb
Item type | Current library | URL | Status | |
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Reprinted with corrections 2011.
Includes bibliographical references (p. [337]-343) and index.
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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