Encyclopaedia of brand equity management. Volume I [electronic resource] / edited by Prof. Muhammad Mohsin.

Contributor(s): Series: Encyclopaedia of brand equity managementPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Description: 304 pOther title:
  • Encyclopedia of brand equity management
Subject(s): Genre/Form: LOC classification:
  • HD69.B7 E53 2009eb
Online resources:
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Item type Current library Call number URL Status Date due Barcode Item holds
E-Book E-Book Strathmore University (Main Library) Online Resource Link to resource Not for loan
Total holds: 0

Includes bibliographical references (p. [287]-304).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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