Information marketing [electronic resource] / Jennifer Rowley.
Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : illSubject(s): Genre/Form: DDC classification:- 025.04068/8 22
- HD9999.I492 R69 2006eb
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
|
Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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