Karma queens, geek gods, & innerpreneurs [electronic resource] : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik.
Publication details: New York : McGraw-Hill, c2007.Description: xii, 313 p. ; 24 cmOther title:- Karma queens, geek god, and innerpreneurs
- 658.8/34 22
- HC79.C6 R45 2007eb
Includes bibliographical references and index.
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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