Trademarks and unfair competition : law and policy / Graeme B. Dinwoodie, Mark D. Janis
Series: Aspen casebook seriesPublication details: U.S.A Wolters Kluwer, c2014Edition: Fourth EditionDescription: xxx, 1038 p. : illustrations ; 26 cmISBN:- 9781454827825 (hbk.)
- 346.7304/880264 23
- KF3180.D56 2014
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Anjarwalla & Khanna Library) Open Shelf | KF3180.D56 2014 | Available | 91558 | |||
BOOK | Strathmore University (Anjarwalla & Khanna Library) Open Shelf | KF3180.D56 2014 | Available | 91559 |
Includes bibliographical references and index.
Introduction to trademark and unfair competition law -- Distinctiveness -- Functionality -- Use -- Registration -- Geographic limits on trademark rights -- Confusion-based trademark liability theories -- Non confdusion-based trademark liability theories -- Permissable uses of another's trademarks -- False advertising -- Trade identity rights in one's personal endorsement, attribution, and publicity -- Remedies.
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