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		Advertising cultures edited by Malefyt, T., Moeran, B., (ed by Malefyt, T. (ed.) Moeran, B. (ed.) Publication details: New York Oxford University Press 2003 Availability: Not available: Strathmore University (James Gachui Library): In transit (1). Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)
		What's in a name? Advertising and the concept of brands Jones, JP. and Slater, JS. by Jones, JP Slater, JS Edition: 2nd Publication details: Armonk, New York M. E. Sharpe Inc. 2003 Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5823.J718 2002, ... Not available: Strathmore University (James Gachui Library): In transit (1). Lists: SBS - MBA READINGS. Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)

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