Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

Contributor(s):

Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009.Edition: 2nd edDescription: xiv, 422 p. : ill. ; 24 cmISBN:

Uniform titles:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2 .M35 2009	Available	16586
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2 .M35 2009	Available	16585
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2 .M35 2009	Available	16584

Total holds: 0

Rev. ed. of: Marketing metrics. 2006.

Includes bibliographical references (p. 338-343) and index.

There are no comments on this title.

to post a comment.

here