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Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss. by
Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.1265.B88 2009, ...
Friends with benefits [electronic resource] : a social media marketing handbook / Darren Barefoot and Julie Lynn Szabo. by
Edition: 1st ed.
Publication details: San Francisco, CA : No Starch Press, c2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin. by
Publication details: Hoboken, N.J. : John Wiley & Sons, 2012
Other title:
  • Social television
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The social media bible [electronic resource] : tactics, tools & strategies for business success / Lon Safko. by
Edition: 3rd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman. by
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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