Digital marketing guidebook integrating strategy and tactics with values Ira Kaufman & Chris Horton.

By:

Kaufman, Ira Morton, 1947-

Contributor(s):

Horton, Chris (Marketing consultant)

Publication details: New York Routledge 2015Description: xii,353 pISBN:

9780415716741 (hardback)
9780415716758 (paperback)

Subject(s):

DDC classification:

658.8/72 23

LOC classification:

HF5415.13.K386 2015

Other classification:

BUS083000 | COM013000 | COM087000

Summary: "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13.K386 2015	Available	96401
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13.K386 2015	Available	96400
BOOK	General Collection Open Shelf	HF5415.13.K386 2015	Available	96399
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13.K386 2015	Available	96398
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13.K386 2015	Available	96397

Total holds: 0

Includes bibliographical references and index.

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

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