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The health care value chain : producers, purchasers, and providers / Lawton R. Burns and Wharton School colleagues. by
Edition: 1st ed.
Publication details: San Francisco : Jossey-Bass, 2002
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: RA427.B88 2002, ...
Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by
Publication details: Gaithersburg, Md. : Aspen Publishers, 2000
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: RA410.56.B72 2000, ...
Managed care and the evaluation and adoption of emerging medical technologies [electronic resource] / Steven Garber ... [et al.]. by Series: Rand ; MR-1195-HIMA.
Publication details: Santa Monica, CA : RAND, 2000
Other title:
  • Evaluation and adoption of emerging medical technologies
  • Emerging medical technologies
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=2004621 (1)
Health care marketing [electronic resource] / guest editor, Benn Greenspan. by Series: Journal of consumer marketing ; .19, no. 7
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10052729 (1)
The primary care-market share connection [electronic resource] : how hospitals achieve competitive advantage / Marc D. Halley. by Series: Management series (Ann Arbor, Mich.)
Publication details: Chicago : Health Administration Press, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Medicine and the market [electronic resource] : equity v. choice / Daniel Callahan, Angela A. Wasunna. by
Publication details: Baltimore : Johns Hopkins University Press, 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Managed care and the evaluation and adoption of emerging medical technologies [electronic resource] / Steven Garber ... [et al.]. by Series: Rand ; MR-1195-HIMA.
Publication details: Santa Monica, CA : RAND, 2000
Other title:
  • Evaluation and adoption of emerging medical technologies
  • Emerging medical technologies
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Health care marketing [electronic resource] / guest editor, Benn Greenspan. by Series: Journal of consumer marketing ; .19, no. 7
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Web 2.0 and the health care market [electronic resource] : health care in the era of social media and the modern Internet / Sabrina Sturm. by
Publication details: Hamburg : Diplomica Verlag, 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
American Catholic hospitals [electronic resource] : a century of changing markets and missions / Barbra Mann Wall. by Series: Critical issues in health and medicine
Publication details: New Brunswick, N.J. : Rutgers University Press, 2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. by
Edition: 1st ed.
Publication details: San Francisco, Calif. : Jossey-Bass, c2013
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing health services / Richard K. Thomas. by
Edition: 2nd ed.
Publication details: Chicago : Health Administration Press ; c2010
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: RA410.56.T48 2010, ...
Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth. by
Publication details: Chicago Health Administration Press c2014
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: RA410.56.C45 2014, ...
Essentials of health care marketing / Eric N. Berkowitz. by
Edition: 3rd ed.
Publication details: Sudbury, MA : Jones & Bartlett Learning, c2011
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: RA410.56.B46 2011, ...
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