TY  - BOOK
AU  - Batra,Rajeev
ED  - ebrary, Inc.
TI  - The new direct marketing: how to implement a profit-driven database marketing strategy 
AV  - HF5415.126 .N48 1999eb
U1  - 658.8/4 21
PY  - 1999///
CY  - New York
PB  - McGraw Hill
KW  - Direct marketing
KW  - Data processing
KW  - Database marketing
KW  - Database management
KW  - Statistical methods
KW  - Internet marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/strathmore/Doc?id=10002054
ER  -