TY - BOOK ED - The Standard Group TI - Advantages of search engine paid listing PY - 0000///Tuesday, March 32009/// CY - Nairobi : Kenya PB - The Standard Group KW - Search Engine Marketing KW - Internet Marketing N2 - Search Engine Marketing (SEM) is the practice of buying paid search listing. This offers the advantage of being targeted, market segmentation, low risk, instant results and easy set up ER -