TY  - BOOK
AU  - Haimowitz,Ira J.
TI  - Healthcare relationship marketing: strategy, design and measurement 
SN  - 9780566092176 (hbk. : alk. paper)
AV  - HD9665.5.H35 2010 
U1  - 615.1068/8 22
PY  - 2011///
CY  - England
PB  - Gower
KW  - Drugs
KW  - Marketing
KW  - Relationship marketing
KW  - Pharmaceutical industry
N1  - Includes bibliographical references and index
ER  -