The new direct marketing [electronic resource] : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Contributor(s): Publication details: New York : McGraw Hill, c1999.Edition: 3rd edDescription: xx, 716 p. : ill. ; 29 cmSubject(s): Genre/Form: DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5415.126 .N48 1999eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10002054

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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