Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.
Publication details: UK Sage publications 2021.Description: xxviii, 346 pages : illustrations ; 24 cmISBN:- 9781544320434
- 658.8 23
- HF5415.G592 2021
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.G592 2021 | Available | 37118 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.G592 2021 | Available | 37117 |
Includes bibliographical references (pages 332-336) and index.
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
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