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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Publication details: New York Routledge 2018Description: xix,230 pISBN:- 9781138695443 (pbk)
- 9781138695436 (hbk)
- 659.14/4 23
- HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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General Collection Open Shelf | HF6146.I58 J87 2017 | Available | 18986 | |||
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BOOK
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General Collection Open Shelf | HF6146.I58 J87 2017 | Available | 18867 | |||
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BOOK
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General Collection Open Shelf | HF6146.I58 J87 2017 | Available | 18787 | |||
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BOOK
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General Collection Open Shelf | HF6146.I58 J87 2017 | Available | 18786 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | HF6146.I58 J87 2017 | Available | 18785 |
Total holds: 0
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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