Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.
Series: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992.Description: xiii, 867 p. : ill. ; 29 cmISBN:- 0750659383
- HF5415.13.W547 1992
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.13.W547 1992 | Available |
"Published in association with the Chartered Institute of Marketing."
Table of contents
Stage One.Where are we now?Strategic and Marketing and marketing analysis;
Stage Two.Where do we want to be?Strategic direction and strategic formulation;
Stage Three.How might we get there?Strategic choice;
Stage Four.Which way is best?Strategic evaluation;
Stage Five.How can we ensure arrival?Strategic evaluation.
Stage
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